Selling tickets on StubHub is a straightforward way to recoup your investment or even turn a profit when you can't attend an event. Whether it's concert tickets, sports events, or theater shows, StubHub's platform makes it easy to connect with buyers worldwide. This comprehensive guide will walk you through everything you need to know about how to sell tickets on StubHub, reselling tickets, and whether you can sell concert tickets on StubHub. From setting up your account to transferring tickets, we'll cover each step with practical tips to maximize your success.

Why Sell Tickets on StubHub?

StubHub is one of the largest online ticket marketplaces, offering sellers access to millions of potential buyers. Whether you snagged concert tickets for a sold-out show or have extra seats for a game, selling tickets on StubHub allows you to recover costs or capitalize on high demand. Here's why StubHub stands out:

  • Global Reach: Connect with buyers across the world, increasing the chances of selling your tickets quickly.
  • User-Friendly Platform: Listing tickets is simple, with clear instructions for beginners and seasoned sellers alike.
  • Secure Transactions: StubHub handles payments and ensures safe ticket transfers, protecting both parties.
  • Flexible Pricing: You set your ticket price, giving you control over potential profits.

If you're wondering, “Can I sell concert tickets on StubHub?” the answer is a resounding yes—provided the tickets are transferable and comply with StubHub's policies. Let's dive into the process.

Step 1: Create or Log Into Your StubHub Account

Before you can start selling tickets on StubHub, you'll need an account. Here's how to get started:

  1. Visit StubHub's Website or App: Go to stubhub.com or download the StubHub app on iOS or Android.
  2. Sign Up or Log In: If you're new, click “Sign Up” and provide your email, password, and personal details. Existing users can log in with their credentials.
  3. Verify Your Account: StubHub may ask for phone or email verification to ensure security.

Step 2: Confirm Your Tickets Are Eligible for Resale

Not all tickets can be resold, so it's crucial to verify eligibility before listing. Here's what to check:

  • Transferability: If your tickets are from platforms like Ticketmaster, ensure the “Transfer Tickets” option isn't grayed out. For example, can I sell concert tickets on StubHub purchased from Ticketmaster? Yes, as long as they're transferable.
  • Event Restrictions: Some events prohibit reselling. Check the ticket terms or contact the primary ticket provider (e.g., Ticketmaster, AXS) to confirm.
  • Ticket Type: StubHub supports various ticket formats, including mobile transfers, barcodes, Flash Seats (AXS), and paper tickets. Ensure you know your ticket type for accurate listing.

Step 3: List Your Tickets on StubHub

Now that you've confirmed eligibility, it's time to list your tickets. Here's a detailed breakdown of how to sell tickets on StubHub:

  1. Navigate to the Sell Page:
    • On the StubHub homepage, click “Sell” (usually in the top right corner).
    • Alternatively, go to sell.stubhub.com for direct access to the listing tool.
  2. Find Your Event:
    • Use the search bar to locate your event by entering the artist, team, or venue name.
    • Select the correct date and venue to ensure accuracy.
  3. Enter Ticket Details:
    • Specify the number of tickets you're selling.
    • Provide seating information (section, row, seat numbers) if applicable. For general admission, indicate the ticket type.
    • Note any extras, like parking passes or VIP perks, to make your listing more appealing.
  4. Choose Delivery Method:
    • Mobile Transfer: Tickets in your Ticketmaster or AXS account can be transferred electronically.
    • Flash Seats: For AXS events, select this option if tickets are stored in a Flash Seats account.
    • Barcode: Enter the barcode for tickets that use this validation method.
    • Paper Tickets: Select this for physical tickets, which require shipping via UPS.
    • If your tickets aren't in hand yet, choose “Transfer Later” and set an expected delivery date.
  5. Set Your Price:
    • Research similar listings to gauge market demand. StubHub provides recommended prices based on past sales, but you can adjust to stay competitive.
    • Account for StubHub's seller fee (typically 15%) when pricing. For example, if you list a ticket for $100, you'll receive about $85 after fees.
    • Avoid overpricing, as it may deter buyers, but don't undervalue premium seats for high-demand events like Beyoncé or Taylor Swift concerts.
  6. Review and Publish:
    • Double-check all details—event, seats, price, and delivery method.
    • Click “Publish” to make your listing live. You'll receive a confirmation email, and your tickets will appear under “Listings” in your account.

Step 4: Price Your Tickets Strategically

Pricing is a critical factor in selling tickets on StubHub. Here are tips to optimize your listing:

  • Check Comparable Listings: Look at similar seats for the same event. If front-row tickets are selling for $200, price yours competitively to attract buyers.
  • Factor in Fees: Buyers see the total price (including their fees, around 10%), so your listed price should align with market expectations.
  • Adjust as Needed: If your tickets aren't selling, lower the price gradually. StubHub allows you to edit listings anytime.
  • Leverage High Demand: For sold-out shows, you can set a premium price, but stay realistic to avoid unsold tickets.

For concert tickets, demand varies by artist and tour. Research recent sales for the same artist to estimate fair pricing. For instance, resale prices for megastars often exceed face value due to scarcity.

Step 5: Deliver Tickets to the Buyer

Once your tickets sell, StubHub will notify you via email with delivery instructions. Here's how to handle the transfer:

  • Mobile Transfer:
    • Log into your Ticketmaster, AXS, or other primary account.
    • Go to “My Tickets,” select the event, and click “Transfer Tickets.”
    • Enter the buyer's email (provided by StubHub) and confirm the transfer.
    • After transferring, confirm the transfer on StubHub's website to complete the sale.
  • Flash Seats:
    • Follow StubHub's instructions to link the tickets to the buyer's Flash Seats account.
  • Barcode:
    • Enter the ticket barcodes in StubHub's system. StubHub cancels your barcodes and issues new ones to the buyer for security.
  • Paper Tickets:
    • Print the prepaid UPS shipping label from StubHub.
    • Package the tickets securely and drop them off at a UPS location (avoid drop-boxes for reliability).
  • Tickets Not Yet in Hand:
    • If you set an “In-Hand Date,” deliver the tickets as soon as you receive them, following the same steps.

Timely delivery is crucial. StubHub's FanProtect Guarantee ensures buyers receive valid tickets, so failure to deliver may result in penalties.

Step 6: Get Paid for Your Sale

After the event, StubHub processes your payment. Here's what to know:

  • Payout Timeline: Payments are typically issued 5–8 business days after the event, ensuring the buyer has no issues.
  • Payout Methods: Choose PayPal, Payoneer, or direct deposit when setting up your account.
  • Fees and Taxes: StubHub deducts a seller fee (around 15%). If you earn over $400 in profit annually, you may receive a 1099 form for tax purposes. Report profits as income, but consult a tax professional for deductions if reselling is a business.

Common Challenges and How to Avoid Them

Reselling tickets on StubHub is generally smooth, but issues can arise. Here's how to navigate them:

  • Tickets Not Showing in Searches:
    • StubHub's “Recommended Tickets” filter may hide some listings. Turn it off when checking your listing's visibility or adjust your price to align with StubHub's algorithm preferences.
    • Ensure your listing details are accurate to avoid being flagged.
  • Non-Transferable Tickets:
    • Double-check transferability before listing. If transfers open closer to the event (e.g., 48–72 hours before), wait to list until you're certain.
  • Unsold Tickets:
    • Lower your price or promote your listing on social media (without violating StubHub's policies).
    • If tickets don't sell, use them yourself or gift them to avoid a total loss.
  • Event Cancellations or Rescheduling:
    • If an event is canceled, StubHub typically refunds buyers and cancels your listing without penalties.
    • For rescheduled events, confirm whether you can attend the new date or relist the tickets.

Tips for Maximizing Success When Selling on StubHub

To boost your chances of selling tickets on StubHub, follow these best practices:

  • List Early: High-demand events like concerts sell faster when listed months in advance.
  • Monitor Market Trends: Check StubHub and other platforms to stay updated on pricing and demand.
  • Be Honest: Accurately describe your tickets to avoid disputes with buyers.
  • Stay Responsive: Answer buyer questions promptly through StubHub's messaging system.
  • Track Sales: Use StubHub's “My Tickets” dashboard to monitor listings and sales status.

Is Selling Concert Tickets on StubHub Worth It?

Can I sell concert tickets on StubHub and make a profit? Absolutely, especially for high-demand artists or sold-out shows. However, success depends on pricing, timing, and ticket transferability. StubHub's fees and payout delays are trade-offs for its convenience and reach. For casual sellers, it's a reliable way to avoid wasting tickets, while frequent resellers can turn it into a side hustle with strategic pricing.

Conclusion

Selling tickets on StubHub is a practical solution for unloading extra tickets or capitalizing on event demand. By following this guide on how to sell tickets on StubHub, you can navigate the process with confidence. From verifying ticket eligibility to setting competitive prices and transferring sold tickets, each step is designed to ensure a smooth transaction.